Images often account for most of the downloaded bytes on a web page and also often occupy a significant amount of visual space. As a result, optimizing images can often yield large byte savings and performance improvements for your website: the fewer bytes the browser has to download, the less competition there is for the client’s bandwidth and the faster the browser can download and render useful content on the screen. ShimmerCat can automatically detect and optimize images to display versions which are reduced and have improved quality. The optimized images are also scaled to be adjusted to fit all different devices and browsers. ShimmerCat also uses services for intelligent image upscaling that also enhance low quality images. A pipeline to encode, compress, scale and enhance images Next-gen image formats like JPEG2000, and WebP have superior compression and quality characteristics compared to their older JPEG and PNG counterparts. ShimmerCat automatically encodes your images in these formats, compresses the images, scales them to the visitor’s device, and enhances the images to provide a superior visitor experience.