Norway's largest e-commerce platform Mystore partners up with ShimmerCat

Dec 1, 2021

The largest e-commerce platform in Norway,, and the Nordic region's market-leading image optimization company, ShimmerCat, will collaborate for better product images, improved user experience and increased growth by offering a premium service that is otherwise only available to large online retailers.


In Norway, is the market leader in e-commerce solutions for small and medium-sized companies with growth ambitions. In connection with the collaboration, ShimmerCat will launch its services on the Norwegian market and assist Mystore with its advanced technology for optimizing product images.

“Our goal is to grow together with our partners with a primary focus on the Nordic market. We have seen that our technology results in significant effects for Mystore’s users, and this adds a lot of value for everyone. We are really impressed with Mystore’s agile working methods and are proud to enter into a collaboration with Norway’s largest e-commerce platform” says Ludvig Bohlin, CEO of ShimmerCat.

There are great benefits to be gained with a groundbreaking image optimization for product images that, among other things, can treat different parts of product images separately, and adapt optimization to the individual conditions of each image. For many e-commerce shops, large product images are the biggest contributing factor to a slow loading time and poorer user experience.

“ShimmerCat solves the headache for both us and the e-commerce shops by solving the challenge of both optimizing images with high maintained quality, and at the same time reducing the file size of the images. Through the partnership with ShimmerCat, our customers get access to a cutting edge image optimization that improves both loading times and user experience” says Lars Jakobsen, CEO of

About is Norway’s largest e-commerce platform that handles orders worth several billion Norwegian kroner for 1,800 stores. also delivers cloud-based checkout systems and solutions for digital marketing for hundreds of e-retailers. was founded in 2006 and works exclusively with e-commerce and related services. “Our goal is to make trading easy, to help our customers achieve success. We focus on offering flexible and scalable e-commerce solutions that suit both small and large companies. ” is owned by Visma and today has over 50 employees in Tromsø, Oslo, Kristiansand, Trondheim, Fredrikstad, Harstad and Serbia.

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