Increasing sales and reducing costs for Gents

Gents is the leading online retailer of male grooming products in Scandinavia. They ship shaving accessories, beard and skin care products worldwide through their international site gents.com, and have an annual growth at 35%.

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Gents provides world's finest products male skincare, shaving, grooming and body products.

ShimmerCat results

"ShimmerCat helps us reduce loading times by optimizing the images in the smartest possible way. A simple and cost-effective way to increase the conversion rate in our e-commerce shop."

Björn Hansson, Technical Manager Gents

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Performance is user experience. Depending on how your website behaves, it will affect customer purchase decisions, influence overall satisfaction, and impact conversion.

Björn Hansson, Technical Manager Gents:


Why do you use ShimmerCat?

ShimmerCat helps us reduce loading times by optimizing the images in the smartest possible way. A simple and cost-effective way to increase the conversion rate in our e-commerce shop.

What are you most happy with?

That it is easy to use and direct contact with technical support that solves any problems.

Are there features that you are missing?

Perhaps a simpler and clearer dashboard, in the style of Cloudinary. No need to know details but just be able to quickly see how much data and resources have been serviced and optimized.
Would also have had the opportunity to set limit values and get alarms if images exceed a certain resolution or size, and then with url matching with wildcards so you can have different settings for different types of images (product, category, banners etc). As an example, you want to avoid people uploading images in unnecessarily high resolution, the compression does not matter if the image is 4000x4000 pixels when it may only need to be 1000x1000 px.

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